The health-care reform legislation has many consequences, but one that has not received much attention is a new calorie-labeling requirement for restaurants and even vending machines.

The law would require restaurants with 20 or more establishments to post the calorie counts on menu boards and next to each item in vending machines. The information will be similar to the information on food products bought at the supermarket. Restaurants were previously exempted from that law.

Some argue this is a key part of controlling obesity, because people are eating out more these days and are uncertain about how many calories they are consuming. In fact, the Center for Science in the Public Interest (CSPI) said children eat twice as many calories at restaurants than at home.

People might be shocked by some of the numbers. Consumers might not be surprised to find out the Guacamole Bacon Six Dollar Burger at Carl Jr.’s is 1,117 calories (more than half the calories a person should have in a day). But they might be shocked to learn that the double beef taco salad with dressing that they might have had at the Steak ‘n Shake has 1,051 calories.

Research shows people are not very good at judging calories on their own. A Cornell University study found that people make nearly 20 times more daily decisions about food than they are aware of — an average of around 250 each day.

Portion control is another practice the calorie information can encourage. At McDonald’s, for example, a small order of french fries is 210 calories. But supersize that and it’s 610 calories. Consumers might also be misled by the fixings. At Steak ‘n Shake, a junior order of fries is a mere 166 calories. But go for the chili cheese fries and you have consumed a whopping 1,279 calories.

In other words, the calorie labeling is sure to add a whole new dimension to the question, “Do you want fries with that?”

This entry was posted on Wednesday, June 2nd, 2010 at 10:58 am and is filed under Health. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.